A bright yellow starburst with a black outline on a plain light gray background.
A stylized yellow star with black outlines and a slight 3D effect.

Artists

A woman with tattoos, glasses, and a graphic t-shirt standing indoors in front of a wooden wall and large green plants.

Missy (Hoch) Moe-Farino

Founder & Tattoo Artist

  • Missy (Hoch) Moe-Farino is a tattooer, painter, and the owner of Gold Heart Tattoo.
    A La Crosse area native, Missy grew up on her family’s organic orchard farm, Hoch Orchards, an upbringing that continues to influence her creative perspective and connection to community.

    She earned her BFA in Painting and Contemporary Art in 2012 and began her tattoo apprenticeship shortly after. With more than a decade of experience, tattooing has become the central focus of her artistic practice, though she also continues to take painting commissions. Her work is known for its colorful, illustrative style — often strange, playful, and slightly garish, balanced with touches of realism. Through both her personal artwork and Gold Heart Tattoo, Missy has cultivated a space that celebrates creativity, individuality, and accessible community-centered art.

Close-up of a person's chest showing a colorful tattoo of a dragonfly and flowers, wearing a gray hoodie with a red shirt underneath.
A man with glasses, a long beard, and tattoos on his hand, wearing a black cap and jacket, standing inside an art studio surrounded by various tattoo designs and artwork.

Mike Marty

Tattoo Artist |  instagram

  • Mike Marty bio

    Reach out to Mike on instagram

Colorful tattoo on a person's back featuring a ship inside a flower-shaped frame, an eagle at the top, roses and women on the sides, and decorative elements including leaves and other floral designs.
A man with a beard, glasses, and tattoos wearing a black baseball cap and a red plaid shirt, standing with arms crossed in front of a wooden wall and tropical plants, with a neon light in the background. 
Tattoo Artist

Zander Decker

  • Bio

Tattoo of a clown with exaggerated facial features, wide eyes, and a bow tie on a person's leg.

✳︎

Gold Heart

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Tattoo

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La Crosse, WI

✳︎ Gold Heart ✳︎ Tattoo ✳︎ La Crosse, WI

Close-up of a person's shoulder and chest with black and gray floral and spider web tattoo design, including a spider hanging from web, large flowers, and leaves.
Tattoo of a fierce tiger's face with green eyes and orange, black, and white fur, positioned above a purple flower with green leaves.
Tattoo of a woman with short dark hair and glasses, resting her chin on her hand, surrounded by green tropical leaves, with a colorful background.
Colorful tattoo of a monster with sharp teeth, yellow claws, and a red background on a person's arm.
A person's torso with fresh black and gray floral tattoos on the lower chest and abdomen, including leafy branches and hanging flowers, along with a belly button piercing.